The Importance Of Digital Marketing In Non-Profit Fundraising
Non-profit companies need steady and recurring donations to continue operations. Most non-profits focus on raising awareness to increase both donations and volunteer numbers. Making an emotional connection is extremely important for non-profit organizations. When someone is emotionally touched by an Ad or an image, they are more likely to donate their time or money. Potential donors want to know what value a non-profit is providing and how their personal donation will be used. Images, content, and video must all reach out and touch the emotions of the target audience. If a person feels a genuine connection and understands the need, they may be more likely to donate or volunteer. A branding agency Melbourne like AP Web Solutions uses digital marketing methods to help non-profit organizations reach their audience through the Internet. Although they are based in Melbourne, they serve local businesses all over Australia. Here’s more information about their Perth office: www.apwebsolutions.com.au/seo-perth. Some of the factors in their social media marketing strategy are as follows: –
Research shows that people are more likely to donate when they are prompted by images instead of words. Pictures can clearly portray the emotion and are more successful at touching people than content. A picture of a starving child or someone struggling with cancer will create a greater emotional connection. People tend to be more visual and will react positively to the right image because of empathy.
Non-profits should allow donors and recipients to provide their personal stories. This user-generated content will help educate and spread the word about the mission and services of the non-profit. These stories should be prominently placed on the organization’s website and Facebook page. Storytelling is a very effective way to engage with potential donors. Many current donors will have good stories to tell and these stories may help inspire others to donate.
A non-profit organization in Melbourne can keep their site updated and fresh with frequent blog posts. Blogging helps highlight specific topics and create awareness, especially in local communities. Well-written content will engage the audience and make them more likely to want to learn more or become involved. Use the blog posts to demonstrate the need and then give a call to action. It also helps to create awareness and gather a following from people who support a cause.
Online And Mobile Donations
Today, most people research and learn online or via a mobile app. The successful non-profit will ensure their website takes online donations and is mobile-friendly. Visitors will be arriving at the company’s website through their laptop, smartphone, and tablet, so it must be easy for them to donate using any and all of these devices. The donation page must be easily accessible and able to be read on any device. The donate button should be clearly visible and the donation process user-friendly. If a donor gets frustrated trying to make a donation, they may just cancel out and never return.
Everyone is a little bit selfish and like it when they can get something of value for their contribution. A non-profit company can provide gift cards or small promotional items to people who donate online or by mobile app. There are many organizations who will partner with a charitable company to give part of the sales proceeds to them if the organization’s website directs visitors their way.
Using online marketing strategies such as SEO can also be a very effective method. Non-profits can use digital marketing to raise awareness of their cause and gather new donors and volunteers.